PPL BRAND

The acronym for Passion Purpose Legacy: PPL, is used to create the brand icon, as per brand request. The P is mirrored, forming a heart shape to indicate passion, while the reflection symbolizes finding one’s purpose. The letter L carries both down a path to illustrate legacy. As the letters represent each word respectively, they also collaborate to create a skeleton key, which indicates access to shareable assets that can be passed down. The finished icon can also be seen as a rooted tree, alluding to family trees (where legacy is often fostered).